Logistics · 2025
A control tower for mid-market freight
Live shipment visibility, exception handling and customer updates — built as a product, not a dashboard graveyard.
Result
Exception response time improved from hours to minutes.
The problem
Dispatchers lived in WhatsApp. Customers called for ETAs that nobody trusted. The existing TMS could not surface exceptions until they were already expensive.
What we did
Event-driven status, a dispatch console, and a lightweight driver companion app. Cloud deployment with room to add partners without rewriting the core.